Graham Zahoruiko

Professional Overview

3 Tips To Rock Your Video Interview

3 Tips To Rock Your Video Interview

Video interviews are becoming more and more common and are quite convenient for both interviewers and interviewees. That being said, there are some significant differences between a video interview and an in-person one. In some ways, video interviews offer some significant advantages, but they can also provide some significant disadvantages if you are not careful. Here three tips to video interviewing like a boss.

  1. Dress appropriately from head to toe

One temptation of video interviewing is to only dress professionally from the waist up. After all, the interviewer is not likely to see anything from the waist down. How you dress has an impact on how you carry yourself, however, so if you are wearing a shirt and tie with pajama pants, you are more likely to come across overly relaxed on camera. Also, you never know when the smoke alarm might go off mid-interview. You don’t want interviewers to get a good look at your bunny slippers and Thor pajamas as you go to investigate.

  1. Set the stage

Cameras view the world very differently than the human eye does. Fluorescent lights, for instance, cast a slightly green shade and can make your skin look sallow and washed out. You’ll want to dress in plain, bold or dark colors and avoid loud patterns, which can be distracting on camera. You’ll also want to choose where you sit carefully and pay attention to what is behind you.

  1. Account for lag

No matter how great your signal or how fast your internet speed, even the best connections will be subject to lag. It’s a good idea to pause briefly after an interviewer has asked a question before answering. Not only will this help ensure they are done with their question, but it can also make you appear to be giving a more thoughtful response. While this pause may feel awkward to you, it will ensure your interview goes far more smoothly.

A great way to prepare for a video interview is to watch newscasters for a while. Pay attention to how they dress, what colors they choose and even how they speak or “appear” on camera. Aim to mimic their look, actions, and behavior, and it will go a long way towards helping you rock your video interview.

4 Tricks to Stay Motivated

4 Tricks to Stay Motivated

Most of us, for various reasons, occasionally set new goals to reach, often within a specified amount of time. However, despite our best efforts, we often fail. The next time you want to meet a challenge, overcome a weakness or set a new goal, try the following tips that can help you stay committed to your quest.

Organize Reminders

View the effort to reach your goal as a sprint rather than a marathon. As you map your task over the next several weeks or months, set up periodic reminders on your computer, in your phone, and on your desk. You might even pack a note in your briefcase or lunchbox, or post one at your bathroom mirror or on the fridge. With reminders permeating your daily activities, you will be reminded frequently to help you stay on task.

Recruit Help

Get a partner or friend to share your goal. People who work toward the same target are often able to help each other be more successful than if they worked alone. Indirectly, you can also inform family members and coworkers of your plans, so they can respect your time and support your goals even if they are not actively involved.

Stay Focused

In today’s hectic world, it is easy to get distracted. Time spent searching the Web, keeping up with social media, or meeting personal and professional responsibilities is time-consuming. Your goal may slip further down your list of priorities and be delayed indefinitely if you lose track of it. Reevaluate your to-do list weekly, if not more often, and stay on track with meeting your goal. Avoid taking on additional responsibilities until you achieve your current objective.

Don’t Give Up

As we all know, it is easy to become discouraged and just give up. We sometimes feel inadequate, ill-prepared, or intimidated in trying to achieve something vital. But we need to remember that a goal, once set, should not be easily surrendered. Look around at other people you admire who have accomplished extraordinary things in their lives. Keep in mind the benefits of meeting your goal. Look to social media for inspiration and advice, if needed.

Motivation comes more from within, but it can be nurtured from outside ourselves. Have faith in yourself to complete the task.

Effective Performance Review Strategies

Effective Performance Review Strategies

Moving aggressively to get the best talent is one of the most sensible choices a business can make, but talent doesn’t exist in a vacuum. Getting the most out of your staff doesn’t mean just hiring the best person for the job. It also means making sure that your employees are performing at their maximum capacity, that they have the tools available to them to succeed, and that proper procedures are in place to ensure that the very best people are promoted to higher positions.  A performance review is one of the best methods available when trying to get the best out of your employees, but there’s an art to it. Here’s what you need to know when approaching a performance review.

It’s essential to ensure that your review isn’t just a one-way street. While reports from your managers and paperwork that outlines your employee’s performance can be a great place to understand their successes, that only tells you part of the story. That’s why self-assessments can be critically important. Getting a perspective from your employees directly can help you get a new perspective on their office performance and potentially develop new tools to help them succeed. This direct approach can also allow you to get a broader perspective on their work ethic. The last few months can tell you a lot about their skills and character, but it’s important to look back throughout the whole year and look at the situation in totality. A few bad weeks or some recent mistakes shouldn’t torpedo the reputation of an employee who has otherwise performed at peak capacity, and employees who have improved their work ethics in expectation of their performance review shouldn’t be rewarded for such short term foresight.

It’s also imperative to recognize that the results of a performance review can have a sizable effect on their future. Properly preparing for the review and setting enough time aside to assess the situation doesn’t just give you the means to make sure you’re making the right decision. It also shows that you respect your staff enough to evaluate their work ethic and listen to their concerns.

Whatever you do, try not to be dictatorial in the process. There’s ultimately going to be an uneven power dynamic in a performance review, but the goal isn’t adversarial. Both the manager and the employee are there to create a better work environment, and that should be approached as a conversation between two people rather than an interrogation.

About Graham Zahoruiko


Graham Zahoruiko is a transformational growth leader with over 25 years of entrepreneurial C-Level leadership experience. His objective is to help companies unlock unprecedented growth and increase shareholder value, while delivering an Internal Rate of Return (IRR) that far exceeds the cost of any restructuring or reorganization. He does this by delivering a highly polished “game changing” solution strategy, executable materials, and team mentoring throughout the implementation phase.

The key foundational element of any organization is the right culture. When precisely positioned, the right company values and work environment lead to independent, empowered, self-reflective teams that have both the initiative and the capability to drive new revenue sources, generate higher profitability, and lower operational costs.

The assignments Graham Zahoruiko takes on vary widely based on the specific needs of the companies he works for, but some examples include: interim leadership; positioning and executing an initiative or project; cultural improvements; project and process management; leadership development; growth initiatives; cost efficiencies and improvements; personal career performance coaching; innovation modeling; entrepreneurship; and mentoring.

For a number of years, Graham Zahoruiko has contemplated how he can do the work that he loves but continue to add more purpose, meaning and value. Consultants tend to push harder and harder on the obsession for long-term value for clients.

Combining meaningful work and a meaningful “public benefit” certainly would be ideal. Near and dear to Graham Zahoruiko has always been family, children and disadvantaged. As a background in organizational effectiveness, change management and transformation ideally prepares one for leading through change, Graham is the Director of Organizational Effectiveness, Public Benefit Corporation. Organizational Effectiveness, Public Benefit Corporation delivers high value project-based management consulting services for greater corporate shareholder wealth, public benefit and social responsibility. Organizational Effectiveness, Public Benefit Corporation’s own advocacy efforts focus on families, children and disadvantaged.

While working for a multi-billion dollar energy company, Graham proposed and led an effort to transform a $160 million dollar division with 750 employees and its 4th C-level leader in 5 years from a “cost center” into a “growth center”.

The implementation of this plan involved several key shifts, both in mindset and operation. The first step was the launch of a new culture through the development of a “Cultural Playbook”, which promoted a more innovative generation of employees empowered with the skills and ability to lead the company into a future of unprecedented growth. Graham Zahoruiko also conceptualized, developed, and implemented a QBR (Quarterly Business Review) program and accompanying materials for all senior leaders, resulting in a more consistent reporting format that improved corporate communication, business line health, and tracking mechanisms for leader reviews. This program increased shareholder value by $731 million. Graham also created a C-level leadership presentation for the CEO and Board on the subject of “game changing – change the lens/perspective of thinking” which outlined “the pitch, the proof and the value” of a $1 billion investment.  This new thinking derived a 59% IRR, a significant impact on the organization’s P/E Ratio, and a $3.4 billion increase in shareholder value.

When working with a $250 million healthcare company, Graham Zahoruiko found the organization with a global business division comprised of over 350 hands-on IT professionals with expertise in cloud technologies, networking, applications hosting, storage, and disaster recovery. The $60 million division was facing declining revenue.

After rebuilding morale and mentoring the team on leadership and entrepreneurship, Graham helped improve gross margins by up to 40%, and net margins by 17% (12% to 29%) with the addition of $20 million in new revenue bookings. Operations were restructured through offshore centralization, and processes were formalized for the prevention of future revenue and cost leakages. The sales pipeline subsequently grew from $0 to $110M.

Graham Zahoruiko also led the formation a Cloud Software Services sub-business unit, and re-positioned aging software IP into a new offering centered on healthcare data access archiving, reducing ongoing client legacy software costs by 80%. The new release resulted in $15M in revenue opportunity and a recurring revenue stream. The company’s subsequent operating plan focused on continued margin improvement, better client value, innovation, and long-term sustainability of continued revenue growth.

Leveraging very early roots as a repeat start-up entrepreneur, Graham Zahoruiko is an independent management consultant helping leaders improve shareholder value through strategic improvements and transformations in culture, entrepreneurship, innovation, and growth. He has a talent for balancing the business and financial impact of decisions with the people side of the equation.

Northeastern University (Business Management): 1996

Saint John’s Preparatory (General Studies): 1990

Boy Scouts of America (Eagle Scout Award): 1987